Kickstarter login1/7/2024 ![]() ![]() is.” How Amazon pushed Brandon Sanderson to test publishing options “That gives you an idea of what the fan base in the U.S. “The last book in my best series sold 800,000 in the first year,” he said. “I had a more ‘in control’ perspective of my career than a lot of authors did, and even still do.” I was talking directly to the fans,” Sanderson said. “I said, ‘Here’s where I am going to be.’ That might sound like a no brainer now, but in 2006, that was the big difference. When his fellow authors asked for his secret, he said all he did was promote his events on social media, he said. He was selling fewer copies than them, but his line of fans was three times as long. He remembers going to book signings with friends who were of the “older generation” of authors. Sanderson also credits being part of the first generation of authors to engage social media and other platforms as a way to interact and connect with fans. “I started doing this weird thing where I put a percentage bar of how close to being done a book was, and that immediately created that bond with the fans.” “Once I got published, I said, ‘I’m going to make sure that my fans are never wondering when the next book is going to be out or how far along it is,’” he said. How Brandon Sanderson connected with his fanbaseĪs a young reader, Sanderson found it frustrating when an author wouldn’t reveal when the next book would be released, or at least provide an update on a series.
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